While the majority of companies were still thinking that the biggest market for computers lay in business use, Apple envisioned that it would become a commodity for everyone and not simply a tool that sits on an office desk. However, the author of Start With Why, Simon Sinek, thinks that the reason Apple was able to succeed was in fact because its founder used a brand new perspective to look at personal computers, and dared to challenge traditional market views. Why was Apple able to achieve such enormous success? You could say it’s because Apple’s products are perfect, their advertisements are full of innovation, and consumers everywhere love them. In April 2012, Apple became the world’s biggest company, with a market value of over 520 billion. And by the sixth year, Apple had become a billion-dollar company with over 3000 employees. By year two, their sales had soared to 10 million dollars. In its first year of business, selling only one product, Apple made a million dollars in revenue. In 1976, Steve Jobs and Steve Wozniak founded Apple Computer in California. Today we will unlock the book Start With Why: The Golden Circle that Jobs followed to make Apple a global success.Įveryone knows Apple.
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